Campaign

From Twyne
Jump to: navigation, search


Campaign Conditions[edit]

This is the section for campaign level conditions and restrictions. This is the most common form of condition used. Note that if these conditions seem to not be taking effect, there could be source-level conditions overriding them. Check the containing source of the campaigns to see if there are source level conditions.


Subid Inclusion/Exclusion

Subids are the most common way for your organization and advertiser clients to optimize the performance of their campaigns. Subids generally indicate the affiliate traffic source that drove the lead originally to your organizations web property. These identifiers can be used to attribute traffic to those traffic sources, and eliminate traffic sources that weren't performing well enough

-Inclusion: This means that any subids listed will be the only subids/traffic sources targeted for display of the campaign. The campaign will not show to any other leads coming from subids not listed specifically.

-Exclusion: This means that any subids listed will specifically NOT be shown the campaign, no matter if they would otherwise qualify.


Email Domains

Email domain conditions are used generally by clients that have you delivering leads directly to email campaign lists. They may need to restrict specific domains because of deliverability issues, or to ensure that they are nurturing whatever inboxing they can. In any case, these will be provided directly by the client if they are necessary.

-Domain Inclusion: This means that any email domains listed will be the only email domains targeted for display of the campaign. The campaign will not display to any other leads that havent submitted email addresses with these domains.

-Domain Exclusion: This means that any email domains listed will specifically NOT be shown the campaign, no matter if they would otherwise qualify.


Day Parting

Day parting conditions are used generally by clients that have you delivering leads to call center campaigns. They may need to restrict times of the day, or days of the week that you deliver leads so that those leads arrive in a timely manner while the call centers are still open. In any case, these will be provided directly by the client if they are necessary.

-Day-parting means to add specific day and time restrictions to when a campaign is eligible to display. These can be ranges of days and times (ex. Monday-Friday, 9am to 5pm), or just specific days and times to display or not display (ex. Only display on Tuesday, at 12pm)


Custom Questions

Custom questions allow a campaign to specifically target users based on questions defined by the advertiser (or occasionally your organization). These questions are generally drop down menus with a number of options for the user to select from. These are generally negotiated for and provided by clients before build is setup.

-Custom questions can be solely for information gathering (ex. What is your model of car?), or they can be specifically for disqualification of leads based on the user's answer (ex. Do you already have insurance, yes or no?)


Prepings

Prepings are used primarily for coreg campaigns to check if a lead has already be submitted to a campaign. The preping will usually be a quick check against the client's database to see if the lead info is already present, and, if it is, then the campaign will not be served to that user again. These are commonly simple API requests directly to the client's database, and the instructions for setup will be provided by the client.

-Prepings generally take the form of a URL request to a client's database, and then a simple 'duplicate' or 'non-duplicate' response. Occasionally there will be more complicated prepings depending on the client's system, but the format, at its core, should be similar.


Notes:[edit]

- Campaigns that are duplicated across multiple sources can have individual conditions and restrictions/targeting applying to them. For example, you can apply subid restrictions to a campaign built in one source, and then remove all subid restrictions to a campaign in another source